From launching a new maternity + delivery center to highlighting the benefits of primary care and the power of cutting-edge cancer treatment, our work positions Cone Health as always being w/you for all your health and wellness needs.
Take 5 was a new oil change chain entering a cluttered, distrustful and offer driven category. Our strategy was to leverage Take 5’s core differentiator, speed, to generate excitement about the brand.
To differentiate Bradham from other South End apartments along the light rail, Mythic created a bubbly personality and playful retro design to strike just the right tone for a place that used to be a Pepsi bottling plant.
Harley-Davidson is an iconic American brand with a proud heritage. And people all over love them for it. Unfortunately, more than half of those people are 50 or older.
Our solution was to reimagine the brand’s image and voice by repositioning Athens as a brand that Elevates the Ordinary — enhances every experience, celebrates individuality, and seeks the adventurous side of foodie culture.
The Archery Trade Association set its sights on developing a new brand identity to re-energize their trade organization membership and grow consumer participation in archery and bowhunting.